Branding
We build brand identity systems for NYC businesses that want to look like the leaders, not the challengers. Logo, color, type, voice, and visual language — all in one coherent system that scales from website to ad to packaging to app. No generic template logos. No fluff positioning decks.
Branding
NYC-built · 7–14 day deploy
Brand system
Distinctive
Positioning
Premium
Time to launch
14 days
How branding is used
Real use cases we ship
Concrete applications of branding we deploy for NYC businesses. Pick one to start, or stack them as you grow.
Startup rebrand
You raised seed, you're shipping v1, but your brand looks like a hackathon project. We build a real identity system — logo, color, type, voice — that signals you're the category leader.
Local business refresh
Your family restaurant / clinic / shop has been around 20 years but your brand is stuck in 2003. We refresh the identity without losing the legacy — modern, but yours.
SaaS / product brand
We build a brand identity that scales from marketing site to product UI to docs to email — one coherent system your design + eng teams can ship from.
Personal brand for founders
Founder-led brand: logo, voice, content pillars, and visual system that turns your name into a category signal — for VCs, partners, and recruits.
How we build it
The 14-day sprint
From kickoff to production in 14 days. Here's exactly how we deploy branding — and what you'll see at each step.
Strategy
We interview your team + customers, audit competitors, and lock positioning + ICP + messaging pillars. You sign off before we design a single logo.
Logo + identity
We design 3 logo concepts → you pick → we extend to color, type, and visual language. You see a full brand mood board on day 5.
Brand system
We finalize the full system: logo, color, type, voice, photography direction, iconography, sample applications (business card, website header, social, packaging).
Guidelines + handoff
We ship a 60-page brand guidelines PDF + a Figma brand asset library your team can use to extend the brand forever — without us in the room.
What you get
Deliverables, on day 14
Everything that ships as part of an engagement. No surprise invoices, no hidden fees — these are the assets you walk away with.
Tools we use:
FigmaAdobe IllustratorNotionWebflowZero ongoing risk
Cancel anytime after implementation
10–14 day deployment
100% engineered, zero team downtime
Monthly tuning
Continuous monitoring & optimization
Branding FAQ
Questions we get asked
The most common questions about this service — answered straight, no fluff.
Ready when you are
Let’s build your branding — live in 14 days.
Book a free 15-minute NYC AI Audit. We’ll map your workflow, identify the highest-ROI automation, and hand you a one-page opportunity map — no obligation.