How basic sms follow-up is used
Real use cases we ship
Concrete applications of basic sms follow-up we deploy for NYC businesses. Pick one to start, or stack them as you grow.
New lead nurture sequence
When a lead fills out your form, they get: Text 1 (instant): 'Thanks for reaching out!' Text 2 (2 hours): 'Here's a free guide on [topic].' Text 3 (1 day): 'Ready to chat? I have Tuesday at 2pm open.' Text 4 (3 days): 'Last check-in — here's what [similar business] achieved.'
No-show recovery
When a prospect doesn't show up for a scheduled call, they automatically get a text 15 minutes after the missed appointment: 'Hey [Name], noticed we missed our call. Everything OK? Want to reschedule?' — 40% of no-shows rebook from this single text.
Review request sequence
After a completed job or successful engagement, the customer gets a text: 'Thanks for choosing [Business]! Would you mind leaving a quick Google review? [link]' — 35% of customers leave a review from a text request vs 5% from email.
Reactivation campaign
Past customers who haven't engaged in 90+ days get a reactivation text: 'Hey [Name], it's been a while! We've got a new [service/offer] that might be perfect for you. Want to learn more?' — 15% of dormant customers re-engage.