DUMBO Boutique Studio is a growing online retailer based in Brooklyn, NY. They sell across Shopify, Instagram, and email — and they were drowning in manual inventory management and customer support.
The challenge: they couldn't keep up with inventory across multiple channels, and customer support response times were 4+ hours — too slow for retail. They were losing sales to stockouts and slow replies.
The Solution
We deployed a 3-part AI automation stack: an AI chatbot for instant product Q&A (trained on their product catalog + brand voice), a demand forecasting model that pre-orders based on seasonality, and a unified inbox that auto-tags and routes conversations.
The Results
Increased average order value by 15%, cut first-response time from 4 hours to under 60 seconds, and reduced stockouts by 70%. The team now ships 3x more campaigns with the same headcount.
The Stack
Shopify (e-commerce), GPT-4 (chatbot), Make.com (workflow automation), Klaviyo (email), and a custom demand forecasting model built on their 12 months of sales data.
Lessons for Other NYC Retailers
Start with customer support automation — it has the fastest ROI and the highest customer satisfaction impact. Then layer inventory automation. Finally, add demand forecasting once you have 12+ months of clean sales data.